Thursday 13 September 2012

Irish company Digiprove announces Text & Tweet Protect


Irish company Digiprove announces  Text & Tweet Protect

During the recent Presidential TV debate where information from a Tweet was used live during the debate and it was later admitted the Tweets claim was false, however the damage was done to the leading Independent candidate. Following this incident and several others where high profile individuals were misrepresented and a series of malicious Tweets issued, Digiprove looked to developing a simple, cost effective solution using its patented digital content security technology, which would enable greater trust in who is Tweeting? And what they have Tweeted?

This week they released the first in a planned series of on-line solutions for social media content provenance, integrity and authenticity protection and verification for Twitter.

Twitter offer a verification mark for high profile celebrities and individuals which has comprehensive identity verification and a blue mark is added to these user names on Twitter, however this option is not freely available to the masses.

“What is important is that the reader of a Tweet knows the Tweet is from a credible source, and what was read in the Tweet is actually what the Tweeter sent. The Digiprove text function achieves this allowing the reader of the Tweet check the digital certificate for that Tweet by following a short link inserted into the Tweet, says Digiprove CEO Cian Kinsella”

Digiprove is an Irish technology company who provide solutions for individuals and business  to protect any type of Digital content, securing its provenance, integrity and authenticity and enabling any 3rd party verify these on-line. Users of the patented technology include individuals wishing to protect their copyright to businesses who have integrated the Digiprove process into their own software. The technology has applications in many business arenas including Regulatory compliance, Digital evidence & eDiscovery, creating trust in digital content and creating tamper evidence. Anywhere Digital information is used to make important decisions or take action either by an individual or an organisation this technology secures trust in the digital content used.

For more information visit.




 

 

 

Tuesday 4 September 2012

Digital Transaction & Process integrity (Creating certification & user confidence)


Digital Transaction & Process integrity (Creating certification & user confidence)

Personal & Business people carry out many of their daily functions on-line in this digital age, but how do suppliers of on-line information and services create greater confidence in the user so they can grow their business, create deeper engagement and increase the user confidence to carry out more critical transactions with your on-line service?  The answer is about creating more trust.

In the on-line world, how do we create this trust? The answer lies in ensuring there is a chain of authentic evidence in the process that delivers your service, and that the user of the service can independently verify this chain of evidence with an independent specialist in digital content assurance. OK so what does that mean for the user? On-line users of services are very familiar with the standard security processes and brands, e.g. passwords, user authentication emails, SSL, Norton, Secure payment systems such as Visa, Realex, etc. All these components go to building trust for the user. In addition some service providers go the extra mile and use more complex and expensive certified keys and encryption, though this often comes with an over-head for the user.

How can we improve that user trust & confidence?

There are three key areas that need to be addressed in a simple and cost effective manner:

1.       Source Identity Integrity & Authenticity

a.       Is this person, company or entity, who they represent themselves to be?

2.       Content Provenance & Integrity

a.       Is the content (Digital) the original, un-tampered and as issued?

3.       Verification of Identity & Integrity

a.       Can I confirm with one click 1 & 2 above?

For the supplier of on-line services & information whether they be process based or transaction based, the question is how can I build these characteristics into my software in a simple and cost effective manner?

For the User when using the on-line service, is it obvious and intuitive that any information and service I use on this web-site I can trust, and if I have a concern can I independently verify the provenance, Integrity & Authenticity with one click of the mouse?

How to build in trust and certification to your software?

Digiprove’s patented and certified technology is a unique way to quickly and cost effectively build in a traceable, certified and verifiable set of functionality. By use of one of the Digiprove products or quickly embedding the process using our software developers kit (SDK).

What can be achieved by embedding Digiprove in your solution?

The most important outcome is your on-line service and information is differentiated because it has independently verifiable credentials, enabled by Digiprove.

·         End user customers and embedded partners have independent verification of their identity and can use the ID-V logo on their digital certificates.

·         Each piece of digital content (Text, Image, Audio, Video, Data), can at any stage in the process be quickly certified by the Digiprove “Proof Engine” as an automated task. This creates an audit trail and independently verifiable certificate with the digital fingerprint, date, time and location which is undisputable evidence and proof of authenticity.

·         The ability for a user or receiver of the content to either on or off-line verify the provenance, integrity and authenticity of the digital content as well as the credentials of the originator.

The bottom line is by deploying Digiprove technology any Digital Asset which has a value whether financial, reputational, brand or compliance can have that value protected.

Protecting On-Line Reputation


On-Line Reputation Management

Whether you are a business, not-for profit organisation, band, or individual your reputation and brand is important to you. We often differentiate between the on-line and off-line brand and reputation but for most they are closely connected all bit it there may be some slightly different emphasis on-line.  The one common thing is that in the world of today, which is a digital world is that our reputation can be damaged in milliseconds either accidentally or maliciously. Digital technology brings huge benefits in the flexibility to create, change and mass communicate content and information, but this benefit comes with risks that have to be managed.

So what are the risks?

There are two main digital risks that expose your reputation:-

1.       Identity Fraud or Theft

2.       Message tampering

Identity Fraud relates to known or unknown persons or entities misrepresenting themselves as someone else, or some other entity (Band, Association, Company, Organisation). Having adopted a false identity they then communicate misinformation that, as a minimum may be misleading and disruptive and, at worst be libellous and cause serious if not fatal damage to a reputation. Regardless of the extent of the misrepresentation there is a cost to those that are misrepresented and many other related stakeholders.

Message Tampering is the situation where what is communicated and interpreted by the reader has been changed either accidentally or maliciously. The ability even for the amateur hacker to change digital content is strong, given the nature of digital content, and the professional hacker can make changes and leave no record or evidence.

The bottom line is it’s relatively easy to adopt a false identity and to change digital data, text and tweets as examples.

How can I protect my on-line reputation?

Identity Fraud

There are many solutions, Twitter for example provide an identity verification and mark for high profile individuals, however they choose who will get the benefit of this process and, it is only offered to a relatively small number of famous people/entities.

Digiprove have enabled their technology process in order that anyone can add a significant layer of protection to their identity. By becoming a paid user of Digiprove’s on-line digital content protection service your Identity will be verified using your credit card details and so long as you have a credit card in the same name as your account registration. Once you have Digiproved your content or issued a tweet from Digiprove we associate  your content/ tweet with your identity. Readers of your content/tweets will be able to quickly verify you have an identity verified mark on www.digiprove.com at the click of the mouse.

Content & Tweet Tampering

In addition to ensuring your personal identity remains authentic, you are also concerned that your content/tweet is received un- tampered and the reader sees it exactly as you intended. By using the Digiprove functionality all your content/messages will be certified. This means there is a digital certificate created, which includes the unique digital fingerprint of your message, the date, time and your identity at the time you create your message. Any readers of your content whether it be documents, images, web pages etc. can verify the integrity on-line and view the certificate.

Digiprove inserts a short link into your tweet that all readers can see. By clicking on that link any reader can view the certificate details and also they can cut and paste the text should they wish and have the Digiprove proof engine confirm its integrity and authenticity, any tampering will be evident.

 

 

Monday 3 September 2012

Entrepreneurs Master Class Module 1


 
Entrepreneur’s Master Class (Module 1) Overview 
Entrepreneur’s start with a business idea or opportunity they perceive as having potential. Depending on their experience and knowledge they approach the opportunity in different ways. This master class is designed to provide entrepreneurs with an overall approach that will minimise risks and optimise their ability to succeed. It will outline what are the important deliverables and things to do to move from idea/opportunity to the next stage of starting to create a proposition in a way that is sustainable. It will provide approaches, tools and advice so that they can follow some proven processes, and they will learn to avoid early stage pitfalls.

What are some of the pitfalls?

·         An interesting idea but too difficult or expensive to create.

·         “This is a new market” there is no competition

·         A solution to a known problem but not practical for the customer.

·         “One we have the product it will run off the shelves”

·         An innovative opportunity but only a small niche market for it

·         The entrepreneurs enthusiasm exceeds the competence required to deliver

·         The available expertise and resources are not sufficient to support investment required.

·         Where do I start?

·         Who can help me?

Objective of Module

Participants on completion of the Module will have a clear understanding of what is important at each stage of creating a new business. They will have the knowledge to decide what is important for them to focus on at the start of a business in the context of their own business. They will have a set of tools to enable them confirm the viability and practicality of their business idea/opportunity and they will have created some foundations for the business.

Some topics that will be covered

·         The proposition/solution creates the opportunity but what problem does it solve, or what is the true opportunity.

·         Is there a market and how big is that market? (How to find out?)

·         What will be required to bring the product/service to market?

·         Competitive analysis (How will we compete?)

·         What resources & competencies are required (Where can they be sources?)

·         Research versus Development

·         How can I get help? (Advice and support available)

·         Sources & Types of finance

·         Some things to do now, that do not have immediate payback but have long term benefit

For further information or to register http://intelligentorg.com/?page_id=411